The various processes and ways which are utilized for the reasons such as creating the values to the customers so as their needs and wants may be met are known as the marketing. The process of marketing usually involves a number of actions which may be endless. The company which is trying to meet the demands, needs and the wants of the customers is one of the party involved in such actions. Such actions also includes how the customers act as they respond to the efforts of marketing made the various business organizations. Meeting the needs of the target customers of the business organization is the primary object of every marketing activity.
An organization has to implement a number of concepts so that the marketing efforts may be a success. Marketing concept is the term that is used to refer to these concepts. The term marketing concept may be used to refer to various strategies that are used by most of the firms so the needs and the wants of the customers can be fully met. Firms also the marketing concept so that they are able to remain at the top of competition in the market place. Some of the marketing concepts that a firm may choose to implement are the production concept, the product concept, selling concept, marketing concept and the societal marketing concept.
The production concept provides that most of the customers will embrace the products which will have a high availability. They will also favor the products which are affordable to them. What the firm should do in this case is to focus on continuous production so that the products may have a high availability. The product concept provides that consumers will embrace the products which have high quality. The quality in this case may be in terms of performance and unique features which are more innovative. Using this concept, the marketers have to focus on unceasing improvement of their offerings. The next concept is the selling concept which provides that large scale product promotion in needed so that the customer may favor the products from a particular firm.
The marketing concept provides that a firm needs to understand the needs and the wants of the target and potential customers. The firms should however deliver the products which will satisfy such needs in a better way than the competitors will do. The philosophy here is customer first. The last concept is the societal marketing which holds that the process of meeting the needs of the customers by the organization has to be accomplished in a way that will maintain and improve the wellbeing of the society.